I got the opportunity to work with BullyMagazine on a campaign in collaboration with Hennessy. I was responsible for editing the full-length panel discussion, and the Hero social media advertisement. We collaborated to create visuals that were engaging, high energy, and inspiring. The goal of the partnership was to promote a financial grant for young entrepreneurs and creatives in Toronto. I played a partial role in the conceptualization process, and I am happy to have played a role in the successful execution of the project.

Each frame was uniquely textured using a variety of media to create an animation with an arts and crafts style. Through this animation, my goal was to capture the creative, Do-It-Yourself nature of Toronto’s art scene.

We needed to create a dynamic transition that would conclude the video. This led me create an ease out transition that simulated the motion of liquid. This transition best fit fit the project because it replicated the motion of Hennessy flowing, helping the bring everything together.